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Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment on which artificial elements will be added. Although AR is around since the seventies, only recently it became known by the big public. Thanks to the Pokémon Go and the media attention for the Microsoft HoloLens. The question is what will be the development in AR for the next 3,5, or 10 years? Is Augmented Reality a really disruptive technology or will it only be a hype?

Digi-Capital boldly claims in one of her reports that expected revenues in Augmented Reality (120) & Virtual Reality (30) will exceed 150 billion.
In this session we will discuss current situation regarding AR and available devices and technology. We will compare AR & VR and take a deep dive in 3×3 business values for AR/VR for the upcoming 5 to 10 years. This will probably result in a vibrant discussion. At the end of the session you will be able to experience the Microsoft HoloLens headset.

Speaker: Richard van Tilborg


17:30 – 18:30  : Welcome and pizza
18:30 – 19:15  : Presentation
19:15 – 20:30 : Discussion
20:30 – …….  : Drinks

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